MSc
Strategic Marketing
Develop your skills and knowledge in branding and marketing whilst sharpening your strategic decision making skills.
Course Duration: Full-time 1 year or Part-time 2 years
Intakes: September | January | April
Mode of Study: Online
The objective of the MSc in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.
Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.
Applicants must be a minimum of 21 years old at the start of the course and have an English level equivalent to CEFR B2, Pearson Academic 51 or IELTS 5.5. If you are unsure of your current level, please contact for further options.
FULL TIME - Four subjects per quarter, each quarter is 40 UK credits / 6 US credits
PART TIME - Two subjects per quarter, each quarter is 20 UK credits / 3 US credits
Each quarter contains between 4-6 tasks which could consist of; presentations, essays, case studies, reports. The word count per quarter is between 4500-6500.
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Students will download and submit their assessment through our online learning platform
Students will achieve a Level 7 Diploma in Strategic Marketing from OTHM and a full MSc in Strategic Marketing totalling 180 credits.
Our program is delivered in partnership with OTHM
OTHM is a British awarding organization who offer a range of diplomas which lead to degree top-up programs. You can find out more information about our affiliation here.
Tuition &
Course Materials
Students will study this program through our Hybrid Learning model.
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This virtual study mode allows flexibility and expert-led teaching to be accessed from your own home. Each quarter contains eight one-to-one or small group sessions with your tutor during which you will delve into and discuss your topics. Sessions are recorded and are available to be rewatched at any time.
You will also have access to course materials and resources relevant to your program of study, such as textbooks, presentations, case studies and guides.
If required, you can request extra private tuition sessions, starting at £400 for 10 hours.
Eton University provides a variety of scholarships for this program. To find out if you are eligible please visit our scholarships page and complete the application form.
