Marketing Company

MSc in Strategic Marketing (Online)

Course Duration: Full-time 1 year or Part-time 2 years

Intakes: September | January | May


Mode of Study: Online


MSc in Strategic Marketing (Online)

The objective of the MSc in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

Why Choose this Program?

  • Graduates will receive a business diploma from OTHM plus a full Masters Degree.

  • The diploma is accredited by Ofqual, the UK non-ministerial government department that regulates qualifications, exams and tests in England, so it is recognised globally. 

  • The curriculum provided is a combination of academic content and professional techniques to help learners gain the skills required for labour market needs.

  • For most universities in the UK, students are required to have a high IELTS score and attend a formal interview. However we can accept a variety of evidence for English proficiency. If you do not have evidence, we can provide a language test of our own. 

  • Our program maintains the same academic quality and standard of other British universities yet costs significantly less.

  • Students have the opportunity to finish early or take a break and return to their studies later. This opens up opportunities for travel and work in between studying.

  • The course is delivered online with the support of British teachers and high quality materials. There is no need to travel. However if students would like to visit the UK for study, we can arrange intensive classes on a short-term study visa.  

  • The schedule and payment plan are flexible, allowing students to explore other opportunities such as work or travel. 

  • Scholarships are available.

  • Extra hours of teaching are available for those who require it.

  • Additional top-up with the University of Chichester, a public university in the UK, is also available. 

Awarding Body and Accreditation

OTHM is a British awarding organization who offer a range of diplomas which lead to degree top-up programs. You can find out more information about our affiliation here. The following is applicable to the optional top-up module; The London Graduate School provides flexible UK degree and masters top-up programmes all of which are awarded by University of Chichester under academic partnership. You can find out more information about their affiliation at here. The University of Chichester is a public university located in West Sussex, England. You can find out more information about them and their relationship with the London Graduate School at here. You can find information about their ranking for 2021 here.

Graduation and Certificates

Students will achieve a Level 7 Diploma in Strategic Marketing from OTHM and a full MSc in Strategic Marketing totalling 180 credits. There is the option to take an additional quarter an achieve a duel masters degree from the University of Chichester.

Where This Degree Can Take You

Marketing is a popular graduate career, particularly in the developing digital and social media areas, but entry is extremely competitive so you'll need to build your marketing experience Jobs directly related to your degree include:

  • Advertising account executive
  • Advertising art director
  • Digital marketer
  • Market researcher
  • Marketing executive
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Sales promotion account executive
  • Social media manager
Jobs where your degree would be useful include:
  • Business adviser
  • Digital copywriter
  • Event manager
  • Product manager
  • Publishing rights manager
  • UX designer
  • Web content manager

Academic Schedule 2021/2022

FULL TIME - Four subjects per quarter, each quarter is 40 UK credits / 6 US credits PART TIME - Two subjects per quarter, each quarter is 20 UK credits / 3 US credits Autumn Quarter 1. Contemporary Issues and Principles of Marketing 1 2. Contemporary Issues and Principles of Marketing 2 3. Consumer Behaviour and Market Communications 1 4. Consumer Behaviour and Market Communications 2 Winter Quarter 5. Digital and Social Media Marketing 1 6. Digital and Social Media Marketing 2 7. Contemporary Challenges and Strategic Marketing 1 8. Contemporary Challenges and Strategic Marketing 2 Spring Quarter 9. Strategic Brand Management 1 10. Strategic Brand Management 2 11. Marketing Research Project 1 12. Marketing Research Project 2 Optional additional quarter with the London Graduate School (University of Chichester) 12. Consultancy Project Report (delivered through the London Graduate School). For more information please visit

Course Fees

The course fees are £7,950. There are four installment plans are available; Payment Plan One Pay in full and receive 10% discount Payment Plan Two Pay in two installments and receive 7% discount Payment Plan Three Pay in three installments and receive 5% discount Payment Plan Four Pay over 12 monthly installments (24 monthly installments available for part-time students). The optional University of Chichester top-up is an additional £3950


Eton University provides a variety of scholarships for this program. To find out if you are eligible please visit our scholarships page and complete the application form.


  • Applicants must be a minimum of 21 years old at the start of the course
  • Applicants should have a bachelor's degree or level 6 qualification
  • Learners may also have relevant work experience
  • Have an English level equivalent to CEFR B2, Pearson Academic 51 or IELTS 5.5. If you are unsure of your current level, please contact us for further options.


Each quarter contains between 4-6 tasks which could consist of; presentations, essays, case studies, reports. The word count per quarter is between 4500-6500. Students will download and submit their assessment through our online learning platform

Tuition and Course Materials

All our programs follow a Hybrid Learning model. This means for every quarter, you'll take part in 8 one-to-one, or small group sessions with an expert tutor from the UK. Each session lasts 45 minutes during which you will delve into the course materials and take part in interesting discussions relating to your course topics. You’ll be able to ask questions, get access to additional resources and gain a deeper understanding of the topics. After the class has finished, you’ll be able to access all the materials including a recording of the session.​ The hours are highly flexible and are scheduled around your availability. Alongside this, you'll also be given access to a range of textbooks, presentations, case studies, guides and other resources through our learning management system. For those who would like extra tuition, we have virtual and classroom-based packages avilable starting from £400 for 10 hours. Find out more about these packages here.